DEPARTMENT: Applied Arts
TITLE AWARDED: Master Degree (Second Level Degree)
CREDITS: 120 CFA
DURATION: 2 years
HEAD OF THE SCHOOL:
LOCATION: Montanari Building
The second-level degree course in Italian Strategic Design from the School of Artistic Planning for Enterprise aims to understand designers’ activities from a strategic point of view, taking into account the opportunities offered by new media and the marketing scenarios created by the web economy.
This two-year course primarily expands upon the three-year course in Artistic Planning for Enterprise, in order to offer a five-year course that embraces key design issues with an increasingly broader look at contemporary cultural and artistic trends and the multiple horizons of the labour market.
At the same time, it is perfect for all students holding a first-level or three-year degree who wish to further their studies with a qualification geared towards providing professional training. The two-year course enhances this approach thanks to its close contact with a number of companies that offer concrete design issues to be addressed, as well as an internship at a company being included during the second year of study, in preparation for the final examination.
Today’s highly complex, international and changing context requires a global approach to design. This approach needs to focus on the entire system, from preliminary research into market expectations, to strategic management taking supply chain logic into account, right through to integrated design communication able to exploit the growing sector of video communication and social media.
The vision of the two-year Italian Strategic Design course involves strong integration of courses that share common goals, exploiting the specific skills of each. The curriculum is based on methodological courses that provide a forward-looking view of the problems posed by companies (Business logic and organisation, Design System, Design 1 and 2, Design methodology of visual communication); theoretical courses, on the other hand, provide an overall picture of the contemporary cultural panorama (Cultural anthropology, Mass media theory and methods, Contemporary art languages).
This degree has a unique focus, thanks to courses aimed at the creative direction of the design context, guiding future professionals towards coordinating work teams (Brand design, Direction of photography); an equally important role is played by the courses that develop technical skills in the most innovative design sectors (Multimedia graphics, Digital animation techniques, Digital video, Audio-visual techniques for the web).
|1||ABTEC38||Digital animation techniques||6|
|ABTEC37||Design methodology of visual communication||6|
|ABLE69||Business logic and organization||6|
|2||ABPC65||Mass media theory and method||6|
|ABST51||Languages of contemporary art||6|
|ABTEC42||Audiovisual techniques for the web||6|
|*Elective training and learning activities||2|
|*Elective training and learning activities (internship)||6|
|*Total amount of credits to be obtained with elective training and learning activities during the two years (seminars, workshops, stage…)|